Imagine: you own a brand and you worked very hard to make that well known in
the society however you didn't get that register for your brand (i.e called Trademark)
with the Government and someone copied your brand name and run the business
and got trademark registered in his name before you.
I know you will feel very angry but you will not be able to do anything as the trade
name owner is not you as per law. So that is why it is the most important step
to register your brand name.
Check out below for more details.